Articles

Organisation Snapshot: Using The Positive Impac...

Rania Laing

Organisation Snapshot: Using The Positive Impact Model For Brand Repositioning And Organisational Remodelling Creating a five level mission ensures a defined path through to the organisation’s vision, in a way...

Organisation Snapshot: Using The Positive Impac...

Rania Laing

Organisation Snapshot: Using The Positive Impact Model For Brand Repositioning And Organisational Remodelling Creating a five level mission ensures a defined path through to the organisation’s vision, in a way...

Positive Impact As A Road Map To Innovation

Rania Laing

Effectiveness is the ability to meet best practice standards; in this case, the impact criteria. While the standards define what must be achieved, the model provides a map of how...

Positive Impact As A Road Map To Innovation

Rania Laing

Effectiveness is the ability to meet best practice standards; in this case, the impact criteria. While the standards define what must be achieved, the model provides a map of how...

The Value Of The Positive Impact Criteria

Rania Laing

The purpose of establishing a criteria for impact, strategy, organisational structure, innovation and change is to define the ultimate goal for standards of any personal or industry best-practice and use...

The Value Of The Positive Impact Criteria

Rania Laing

The purpose of establishing a criteria for impact, strategy, organisational structure, innovation and change is to define the ultimate goal for standards of any personal or industry best-practice and use...

Understanding The Value Of Customer Transparency

Rania Laing

Unless you are dealing with commodity products, your customers are buying on emotion not rational thinking. Understanding how your product or service is linked to a deeper psychological need is...

Understanding The Value Of Customer Transparency

Rania Laing

Unless you are dealing with commodity products, your customers are buying on emotion not rational thinking. Understanding how your product or service is linked to a deeper psychological need is...

How To Best-Practice Market Research Techniques...

Rania Laing

Employees are people and people have behavioural trends which are nearly always irrational. Consider your employees as your target market with unmet needs. Market research companies have been addressing this...

How To Best-Practice Market Research Techniques...

Rania Laing

Employees are people and people have behavioural trends which are nearly always irrational. Consider your employees as your target market with unmet needs. Market research companies have been addressing this...

Applying The Model As A Business Transformation...

Rania Laing

The purpose of this survey format is three-fold. Firstly, it helps you gain insights on the best and worst aspects of your current situation. This offers the opportunity to compare...

Applying The Model As A Business Transformation...

Rania Laing

The purpose of this survey format is three-fold. Firstly, it helps you gain insights on the best and worst aspects of your current situation. This offers the opportunity to compare...