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YNC Creating Customer Ambassadors - Strategic Marketing Flow Chart

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Develop your brand's humanity to gain ambassadors.

This is a strategy for customer attraction and retention which will allow you to have in place the elements required for new customers that you want to become ambassadors for your brand. The customer gets a quality product and becomes loyal to the brand, and the organisation gets customers who are satisfied, appreciative of the value and are able to become promoters and believers of the organisation’s offering, purpose and future experience.

The organisation will be able to deliver and continue to deliver products and services that exceed customer expectations, developing reciprocal value through excellence of delivery in exchange for customer referrals. The fundamental resources, processes and structure must be in place in order to deliver the greatest financial and long term value.

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