YNC Customer Behaviour Modelling - Decision Making and the Brain 2018

Purchase Decision-Making and the Brain

• It has long been a challenge for businesses to understand the psyche of their customers
• As buyers, we do not base purchase decisions on rationale
• Our mental patterns determine how we think, act and feel
• The model enables companies to manage their strategies to meet the emotional needs of their customers at each stage of the purchase cycle
• The model incorporates the patterns associated with purchase decision-making and maps them against the purchase cycle and sensory channels.

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