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YNC Methodology Aligning Values 2018

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Values and the Power of Authenticity

  • In order to tap into success, values must meet the specific criteria of positive intention towards improving humanity.

  • The labels a company uses does not matter, it is the definition that is important in driving its intention.

  • The home of a company’s values is in the heart of its owners.

  • Authenticity to values is what delivers commercial success.

  • Authentic values must be upheld in the heart of the organisation as well as all its staff in order to attract and retain the highest loyalty from customers and stakeholders.

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