Don’t Wing it, Train for Success like a Professional
What do athletes like Ronaldo and Williams have in common with businesspeople like Musk and Bezo?
High performers like Cristiano Ronaldo dont wait until they feel in the right mood to get to training. They wake up every day knowing they need to attend, and they show up and put in the effort.
Serena Williams doesn't win by accident, or chance. She trains for success every day. Following a clear plan of action that personalised for her and includes how she exercises and what she eats.
In the same way, businesspeople like Elon Musk and Jeff Bezos live within their means and reinvest to build their futures. They follow a clear plan, leaving nothing to chance.
What's in a Budget?
Your budget is your financial training plan. Whether you run the country, a mega business or your own modest personal finances, have a clear plan for how to achieve your financial goals is the key to success.
As Easy as 1, 2, 3
Putting together a budget is an easy and simple process when you know how. Follow the three steps below and you are on your way to a better financial future.
Step One: Convert Goals to Numbers
“I want to travel” becomes “£3,000 in 18 months”. That’s £167 a month.
Step Two: Pay Yourself First
Savings are not optional, pay them out first, they are your most important and non-negotiable bill.
Step Three: Follow a Proven Training Plan
- 50/30/20 budgeting
- Zero-based budgeting
- Sinking funds (separate money jars)
The real difference between people who build wealth and those who struggle (just like athletes and fitness) isn’t how much they earn, it’s whether they are following a proven plan.

Key Takeaway
You can dream like an artist, train like an athlete and follow a budget like a business professional.
Learn More
Explore these free resources to help you take control of your money.
A word from Warren Buffet Shareholder Letter 1997
Article: The Goal Gradient Effect | Behavioural Science in Banking
