Board of Directors

Our Board of Directors have stood in the shoes of those they support towards sustainable change. They are currently active in leading complex projects and generating solutions to paradoxical issues while applying their expertise.


Image of Rania Laing

Rania Laing FCIM PCC

ceo and founder

Rania believes in empowering healthier people everywhere reaching into all sectors to accelerate sustainable transformation. Since founding PI, She has been working to build strong collaborative partnerships that support the PI mission using latest research and a scientific approach. She is an Ashridge Hult Executive Coach, a Fellow of the Chartered Institute of Marketing, a PCC Credentialed ICF Coach and sits on the global Board of Trustees for the ICF Foundation.

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Image of Rebecca Ellis

Rebecca Ellis

Secretary and Treasurer

Rebecca has over 20 years of experience in international private banking and wealth management.

Having worked for well-known firms in London, Zurich and Geneva she has clients from all continents and specialises in the African market. Rebecca's expertise is coupled with her passion for social change.

Rebecca is an accomplished sportswoman. She represented the Swiss National Rugby team for 9 years and remains an active player for the Cern Wildcats in Geneva.

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Wendy Shaw


Wendy is an experienced Coach, Trainer and Facilitator. She is passionate about empowering others and has almost 30 years’ experience in L&D. She is a certified Trainer of mBIT, NLP, Time Line Therapy®, Hypnosis, she is an experienced Executive Coach and Member of the ICF. Wendy delivers elective programs for EMBA students around the globe and is also the BNI Master Trainer for UAE and Qatar. 

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Asad Khan MSc

Director of Planet

Asad has over 10 years experience in climate, carbon and remote sensing projects. He is the co-founder of Wildflower Labs and leads the remote sensing department at Blue Forest. He has an MSc in Wildlife Conservation and Drone Applications as well as a BSc in Ecotourism and Wildlife Management.

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Image of Bronwen Hudley

Bronwen Hundley

Director of Profit

Bronwen has over 20 years’ multi-channel experience across sectors including retail, F&B and e-commerce. She is a progressive leader who directs, manages and develops high caliber teams and strategically drives the direction of the business to ensure sustainable, substantial profit and shareholder return.

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Rahma Himid

Director of Marketing and PR

Rahma is an entrepreneur with an inspiring attitude specialising in Marketing, Public Relations and Sustainable Events Management. Rahma is passionate about community, a perfect role model who leads by example. A guide, a mentor, a friend and most importantly an immense source of vibrant energy; Rahma continues to inspire all who dare to dream.

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Image of Brenda Ingram

Brenda Ingram MSc SMP

Director of Projects

With a MSc in Strategic Project Management from Herriot-Watt University, Brenda's skills lie in strategic thinking, innovation, leadership, business models, best practices and project management. Having worked with Police Scotland (previously Grampian Police), Brenda has strong moral values, integrity and ethics. With responsibility for training front line officers and emergency call takers, communication is fundamental to delivering essential information that is frequently required in crisis situations.

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