Business Impact Certified Coach Training Starts 22 November 2025

Are you ready to coach at the intersection of neuroscience, strategy, and purposeful change?

This ICF-accredited certified coach training programme integrates five distinct modes of thinking with systems engineering and coaching science.

At first glance, Business Impact seems simple, but beneath the surface is a method built on profound cognitive complexity. Each mode of thinking activates different levels of the brain, from fundamental processing to the high-order decision-making of the Prefrontal Cortex (PFC). Our coaching ActionMaps engage these layers in harmony, activating billions of neural connections across memory, language, and motor circuits.

This whole-brain approach turns abstract ideas into meaningful, energised action for you, your clients, in-house collaborative teams, strategic partnerships… anywhere where people need to perform as a holistic team.

Whether your clients are in-house or private, starting out or leading, the Business Impact approach helps you coach with clarity, integrity, and measurable results — especially for those committed to building a better future.

If you’re ready to elevate your coaching to the next level of intelligence, impact, and influence — this is your invitation.

About This Programme

This programme follows the high standards of the International Coaching Federation (ICF), with a focus on developing essential coaching competencies that translate into everyday management and business performance improvements.

Learning Objectives

• Develop coaching skills that align with ICF competencies and ethics, allowing participants to apply coaching techniques effectively within the organisation or as an external coach.
• Support the client in creating tangible business outcomes, such as improved team performance, enhanced customer experience, and higher operational efficiency.
• Begin on the path towards ICF ACC certification, providing the necessary training, mentoring, and supervision for accreditation.
• Measure the impact of the coaching on both individual leadership development and organisational performance.

Learning Outcome

By the end of the course, participants will be able to conduct effective coaching conversations to improve team alignment, enhance customer service, and meet business objectives.

Exercises, Real Plays, and Peer Coaching Examples

Throughout the programme, participants will engage in peer coaching sessions with observation, feedback and teachback with ICF coach trainers, simulating real-life coaching scenarios related to client and staff behaviour. These enable participants to practice essential skills in the context of a business environment, ensuring alignment with ICF competencies and business outcomes.

Course Structure

The course is delivered over 3 months with a total equivalent of 9 days of training and 60 training hours, which meets the requirement for training for the ICF ACC credentialing application.

Module 1: Discover the world of ICF coaching

• Definition, context and process of coaching
• Coach's posture and imposture
• The 8 ICF core competencies
• Bringing out a specific objective: reverse perspective
• Goal-setting in the context of business impact
• Philosophy of feedback and its impact when working with individuals and groups

Module 2: Exploring Yourself and Understanding Others

• Identify and tame the shadow on the path to its essence
• Functional communication: linguistic structures and perception of the world
• Explore, identify and understand the behaviour patterns of oneself and others and their interaction
• Coach individuals, coach collectives

Module 3: Moving Beyond Visible Individuality

• An innovative process for a structural biography (going beyond visible individuality)
• Robert Dilts' logical levels model inspired by Gregory Bateson
• The Whole Mind Model, a brain-based approach to impact
• Impact of the model on the coach, the coachee and the collectives
• Discovering ego states and their influence on decisions and behaviours: the different types of transaction (Eric Berne)
• From the drama triangle to the compassion triangle (Stephen Karpmann)
• Values, Needs, Beliefs and Behaviours: individuals, teams and organisations alignment
• Mapping coaching impact with ActionMap

More Than Coach Training

Become a Business Impact Certified Coach and participate in a growing and thriving community.

• Free 1-year subscription to ActionMap software
• Gain from access to opportunities
• Join a global community of practice
• Participate in peer business coaching practice
• Attend free community events and networking