The purpose of establishing a criteria for impact, strategy, organisational structure, innovation and change is to define the ultimate goal for standards of any personal or industry best-practice and use it for strategic decision-making. Starting with current knowledge, best practice simply provides a shortcut to enable new and generative patterns to emerge.
Unless you are dealing with commodity products, your customers are buying on emotion not rational thinking. Understanding how your product or service is linked to a deeper psychological need is becoming more and more critical as a requirement to deliver revenue targets. The famous psychologist, Abraham Maslow, classified all human needs into a hierarchy from the most basic being physiological to safety, love/belonging, esteem and at the top self-actualisation. This is a valuable tool to find a deeper insight on your customer’s motivation.
Learning comes from all directions. So, it's also important to understand all positions are valued equally within a business. Leader learnings must cascade down as team member and team learnings cascade up to generate and maximise collective potential. Collective goals and objectives form the basis of the contract to undergo the learning process together with a collective purpose.
Being conscious and mindful of constantly applying new knowledge within self and in a collaboration creates a momentum for progression. This is the leading dynamic of innovators and advanced thinkers. To do what has been done before is to follow. True leadership breaks new ground and makes sense of the new so that others can follow.